Fresh from betraying Australian workers by offshoring production in China, furniture company ‘Koala’ has mounted a campaign to change the lyrics of an iconic Australian anthem.
Apparently ‘Home Among the Gum Trees’ isn’t ‘inclusive enough’ and doesn’t ‘reflect the diversity and reality of modern Aussie life.
Koala’s commitment to woke means the song must change.
What a joke.
Sadly former Australian cricket captain Steve Smith is on board.
“I am excited to support Koala in celebrating the variety of homes in Australia and rewriting an Aussie classic,” Smith told the Telegraph.
Please Steve, don’t use sport to push the Left’s PC agendas. We like you better as a cricketer.
Instead of lecturing Australians on diversity and inclusivity, perhaps Koala should dump the faux Australiana name and move to the more fitting title – ‘Panda.’
And if they really want to change the lyrics of ‘Home Among the Gum Trees’ to something reflective of their business, perhaps ‘give me a home among the commies’ would be most fitting.
The one million Uighurs living in the Chinese Communist Party’s concentration camps would yearn for a home among the gum trees.
The would have no time for Koala’s “diversity” project.
Australians are not fooled by corporate activism anymore. This is why companies who go woke like Koala, go broke.
And it will not be the last time we will see this, for it appears to happen again and again.
Here are some of our favourite examples:
- Gillette Razors had a crack at men for being plagued by ‘toxic masculinity’ and faced a $12 billion loss as a result
- When cancel culture came after Colonial Brewing, Australians bought more of their beer than ever
- Westpac’s decade-long virtue signalling about climate change, gender diversity and asylum seekers did not stop criticism of how it inadvertently facilitated the Filipino child-sex industry
- After Suncorp called for a national response to climate change, its cash earnings dived by 30%
- When NBA and NFL players took a knee during the American national anthem in solidarity with Black Lives Matter, ratings plunged
- Victoria is now going broke because its hotel quarantine guards were given diversity training instead of training in infection control
- A café in Melbourne that charged men an extra 18 per cent to account for the so-called gender pay gap went out of business after two years of operation
- When Target attempted to impose a radical new bathroom policy on its customers in the US, 4 million customers refused to shop there, impacting its share price and revenues
If Koala wants to redeem itself with Australians it should quit it home among the CCP along with its Marxist-inspired critical theory of Australian culture.